I believe there are a good number of people who have the desire to hunt, but they need mentors. Figuring out all the ins and outs of it is quite the learning curve and most are just too overwhelmed to wade in. Hell, I have a bunch of big game hunting friends and they're too intimidated to go wolf and cougar hunting on the winter ranges without substantial handholding. I also think that the economics of hunting deters urban people from starting hunting - the rural folks grow up with it. I've taken a good number of new hunters out for their first hunts. When I do, I leave guns and bows at home. This is always met by a question along these lines: "Why aren't you carrying a rifle?" To which I always respond , "Our success depends on you." That usually creates serious contemplation on the receiver's part.