Hands down, a mentor.
Would any of you go into a new church/religion and just walk in, sit down and just get after it? I dont care how many YouTube videos you watch beforehand from "experts" or how much reading you do on that religion before hand.
YouTube and reading internet information on your phone allows you to "test the waters" without any skin in the game. Its low investment with no downside because you can cut bait and move on if its not not for you.
But theres a catch-22 with YouTube and the internet. It only goes so deep. And moreover, often times theres TOOOO much information to wade through to know whats real and what isn't.
And learning about it and then DOING it are two different things.
I dont care how many times I watch a video on how to fix my car/heater/AC Unit/lawn mower/etc, if it doesnt go exactly how the YouTube video goes, I may not want to "tinker" and mess something up worse than it already is!
So, instead, I call a plumber/mechanic/electrician/etc.
Moreover, just look at commercialism! You watch a commercial on TV to go to a vacation--yeah, looks cool and all, maybe I'll go, but probably not. All beach vacations look the same anyway, right?
But a FRIEND books a trip and invites you & the wife along--yup, WAY more likely to go.
Why? Because you know them.
Going with a friend, buddy or mentorship program your way more likely to go.
Its why "story" is more important for marketing today than anything.
We are in the information overload day and age. There's more information in one week of the NY Times than Shakespear had in his lifetime.
We also have AI, deep fake videos and so much animosity in the news that people don't trust things. They may "trust but verify." Or they have to hear/see things 5x before it sinks in.
So people rely on relationship. They rely on people they know and trust, especially when it comes to something new.
Biggest hurdle to geting into this sport:
Mentorship. Period.
Would any of you go into a new church/religion and just walk in, sit down and just get after it? I dont care how many YouTube videos you watch beforehand from "experts" or how much reading you do on that religion before hand.
YouTube and reading internet information on your phone allows you to "test the waters" without any skin in the game. Its low investment with no downside because you can cut bait and move on if its not not for you.
But theres a catch-22 with YouTube and the internet. It only goes so deep. And moreover, often times theres TOOOO much information to wade through to know whats real and what isn't.
And learning about it and then DOING it are two different things.
I dont care how many times I watch a video on how to fix my car/heater/AC Unit/lawn mower/etc, if it doesnt go exactly how the YouTube video goes, I may not want to "tinker" and mess something up worse than it already is!
So, instead, I call a plumber/mechanic/electrician/etc.
Moreover, just look at commercialism! You watch a commercial on TV to go to a vacation--yeah, looks cool and all, maybe I'll go, but probably not. All beach vacations look the same anyway, right?
But a FRIEND books a trip and invites you & the wife along--yup, WAY more likely to go.
Why? Because you know them.
Going with a friend, buddy or mentorship program your way more likely to go.
Its why "story" is more important for marketing today than anything.
We are in the information overload day and age. There's more information in one week of the NY Times than Shakespear had in his lifetime.
We also have AI, deep fake videos and so much animosity in the news that people don't trust things. They may "trust but verify." Or they have to hear/see things 5x before it sinks in.
So people rely on relationship. They rely on people they know and trust, especially when it comes to something new.
Biggest hurdle to geting into this sport:
Mentorship. Period.