As the fool who started this thread I would like to note that it was intended to call out the product more than the podcast, for the most part. I'll admit it was poorly executed.
I was honestly in shock after listening to this episode. My initial reaction was that I was being fed a sh!t sandwich (BT nock), and being told it was a steak. I have really enjoyed GB's take on gear, tactics, and how not to die in the woods. I'm cool with the product endorsements as virtually 100% of the stuff is actually really good gear, and I have spent an insane amount of money on gear based on your recommendations, knowing that you have personally used and tested it.
All that being said I just can't get on board with a BT nock. I thought the product was stupid and I stand by that.