I tend to agree with this. I am going back to a tightly woven, button up wool shirt, which I have used for active cold weather chukar hunting for 20+ years in temps from 35-0F. I have just found it to provide the best combination of warmth and breathability when I am grinding up a mountain and moving. The loose knit sweater type wools don't protect well enough against wind or rain, but fine otherwise. Fleece just doesn't breath enough - same with a lot of the other options.
I will pull out the Kuiu Guide jacket, a puffy, or a rain jacket when conditions require, but I think a good wool shirt is best for active wear in moderate to colder weather. Other options best if raining or not moving fast enough to sweat, or if there is a real cold wind.