Everybody has to be somebody these days... more emphasis is being put on gaining notoriety, social media presence, and likes/shares than actually getting out in the field and hunting hard/filling tags. I personally don't care what others do with their time, it doesn't affect me or what I do in the field. Companies throughout the industry are as much to blame as the people doing it in that they place social media presence much higher than the individuals actual ability or drive to be successful.
That being said, there are certainly a few in the industry and YouTubers that have my respect because they do get after it hard, each and every year. Sadly they are not the norm.
... has social media just made them more visible and irritating?