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    Defiance price increase rumor?

    This is correct with the exception of those who made deposits. Defiance cannot stay open if we didn't make this price change immediately and to existing orders. We accept that this will lead to cancelled orders, but the alternative is Defiance closing and no one getting actions at any price.
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    Defiance price increase rumor?

    I'll add a few more facts to further illuminate the ridiculousness of the headline. The scheduled hunt was of course during legal hunting season with a legal method of take. The local authorities treated the occurrence as an "incident" which is not technically poaching. Also, keep in mind that...
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    Defiance price increase rumor?

    You nailed it. Maintaining the right product discount mix balance is a serious challenge when it comes to a company's financial health. The thing that makes going totally direct difficult in my opinion in the Amazon affect. People want everything now and delivered to their door. In the moment...
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    Defiance price increase rumor?

    You make several great points. The one I've highlighted above is a huge problem. Defiance is in an area that has a small population and is a regional hot spot for summertime vacations. The result is extraordinarily high housing costs and too few people nearby to fill all the jobs that the area...
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    Defiance price increase rumor?

    Good point. You are absolutely correct. Individual shooters could and can purchase Defiance actions from our resellers. These resellers also get the 22% discount. My point in bringing it up related to product discount mix, the price we sell those products for directly and the impact it has on a...
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    Defiance price increase rumor?

    I’m going to tell two stories. Both are true. I’ll try to make it brief. A guy starts dating a girl. He’s 18 and she’s 17. The parents find out. They don’t like the guy, so they have him arrested for statutory rape. He is convicted, does time and is registered as a convicted rapist. That guy...
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    Defiance price increase rumor?

    Certainly not but it was necessary. As I posted a bit ago, 90%+ of Defiance customers are getting the deepest discounts and until a few days ago, an individual shooter couldn't purchase a Defiance action even when they can afford it. We are compelled to reduce the number of actions we send to...
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    Defiance price increase rumor?

    I respect your opinion and will politely disagree with your perspective. Holding fast to an opinion in spite of having new, different or more facts is a choice everyone is free to make. Happens every day. It doesn't necessarily reflect the truth, but it is certainly your choice.
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    Defiance price increase rumor?

    You can call me Eric. Thank you for your point and I'll add one thing to help people understand the situation. Defiance stopped taking retail orders mid last year. (This has changed as we are accepting retail orders now) 90%+ of the actions that were shipped and are still being shipped today go...
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    Defiance price increase rumor?

    For anyone who wants to know more about Bob Beck's back story and how things developed with McMillan and Defiance, watch or listen to the podcast linked below. https://www.longrangeonly.com/forum/threads/lro-podcast-bob-beck-and-eric-stecker.12868/
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    Defiance price increase rumor?

    Knowing him as I do, if you sat down with Bob and talked hunting, you'd walk away from the discussion with a different opinion of the man.
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    Defiance price increase rumor?

    I understand and respect this statement. Are you sure that Bob does not feels as strongly about hunting? So much so that he decided to make it part of his life's work. Making a passion into a living is not a bad idea if you can do it. Not everyone can.
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    Defiance price increase rumor?

    As someone who runs a business, I'm sure you can read between the lines that the conditions we face/d did not develop overnight. There was a real race against closure which we could do nothing about until we owned the company. When we did, we were compelled to act fast, or else. I know the...
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    Defiance price increase rumor?

    And companies with massive orders can close if the price of the product is less than the cost to produce it. Both are true. We had a choice, and it was a simple one under the circumstance even though it was a difficult choice.
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    Defiance price increase rumor?

    Below is a post I'm putting on several forums to address (from the source) feedback on Defiance price changes. It is not a reply to a specific post in this thread. POST: For the record, the price increase was necessary to keep Defiance open. I won't go into the deep details but instead I'll...

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