ZeroTech TRACE ADV 3-18×44 FFP Shoot2Hunt

Yea as soon as you start converting gross margin into operating margin lots of pricing starts to make a lot more sense.

In the case of these things the value they provide me is fine for the price, if they make a good margin on them I guess I dont really care. I would rather they be readily available whenever I want them for $150 a pair than not available for $75.
Exactly! This is America, and we are capitalists.
 
Canadian here that orderd two in the first batch direct from UM. Id be willing to bet by the time my scopes make it to Canada they will not be any cheaper than what's listed on zerotech's canada website. Hopefully UM handles the export paperwork well like maven has in the past but if they had gotten the Canadian site ready for the first drop they would have saved themselves some hassle as we could of just ordered direct from there. If I do get mine cheaper it will be a happy accident and if not I made the choice to go early and will accept if that turns out more costly than waiting. I'm lucky to have the budget for my impatience at least in this case.
 
For real! Hadn't been on Rokslide in months and jumped right into this. 27 pages of people mostly bitching about scope caps and all i'm trying to find is a damn review on this scope.
Boy have I got a treat for you!


ETA: In all seriousness, don't try to read that whole thread. Absolute waste of time. If you want to know more, you can search that thread for Form and Ryan's posts, and skip the first post(s) because there was mission creep. There isn't a real review for this scope yet because it won't exist in the wild for anothe 5+ months.
 
Boy have I got a treat for you!


ETA: In all seriousness, don't try to read that whole thread. Absolute waste of time. If you want to know more, you can search that thread for Form and Ryan's posts, and skip the first post(s) because there was mission creep. There isn't a real review for this scope yet because it won't exist in the wild for anothe 5+ months.
Appreciate it! Like I said I have a china thrive HD that I really like. I'm a midwest hunter so whether It can hold zero if I threw it off a ******* cliff doesn't matter to me. I value glass quality and last light clarity more than anything. Obviously should hold zero under normal use. I've yet to have a scope cheap or expensive kit hold zero under standard use.
 
For real! Hadn't been on Rokslide in months and jumped right into this. 27 pages of people mostly bitching about scope caps and all i'm trying to find is a damn review on this scope.
Specs are in the same place you buy it.

 
For real! Hadn't been on Rokslide in months and jumped right into this. 27 pages of people mostly bitching about scope caps and all i'm trying to find is a damn review on this scope.
What Makes This Collaboration Different

Plenty of brands sponsor influencers.

Very few invite them into product development.

For two years, ZeroTech worked directly with Shoot2Hunt and the Rokslide community to understand exactly what a modern backcountry scope must be — and what it absolutely cannot be.

Not just lighter.
Not just feature-packed.
Not just affordable.

It had to survive.

Rokslide’s field evaluation is widely regarded as the toughest optic torture test in the industry. Drop tests. Impact tests. Real-world abuse. Most scopes don’t pass. That’s not opinion — it’s documented history.

As a scope manufacturer, designing something that survives those tests is not simple. ZeroStop systems fail. Turrets shift. Internals lose integrity. Mechanical tolerances that look good on paper don’t always hold up when gravity gets involved.

Passing that evaluation required rethinking durability from the inside out.

This wasn’t a marketing collaboration. It was a development collaboration.

And it resulted in something the industry hasn’t seen before:
A community-shaped optic that earned its place.

What It Took to Pass Field Evaluation​

Backcountry rifles get dropped.
They get knocked against rocks.
They ride in scabbards.
They fall over in snow.

If a scope can’t handle that, nothing else matters.

The ZeroTech x Rokslide 3-18×44 FFP was engineered specifically to meet the mechanical realities of field evaluation:

  • Reinforced turret system integrity
  • Controlled internal tolerances to protect tracking repeatability
  • Structural durability without unnecessary weight
  • Impact resilience while maintaining zero
At approximately 26 ounces, this is not an ultralight compromise optic. It’s a balanced, durable, backcountry-ready system built to survive and perform.

It passed. And that matters.

The Features — Earned, Not Added​

This scope wasn’t loaded with features to look good on paper. Every element exists because it had to.

  • First Focal Plane (FFP)
  • 3-18×44 Magnification Range
  • 30mm Tube
  • Push-Button Illumination (IR)
  • Capped Windage
  • Low Profile Elevation Turret with ZeroStop
  • Locking Diopter
  • Mil Reticle Variants (Two Options)
Built for serious shooters. No clutter. No gimmicks.

Every decision was debated. Tested. Refined.

Because the Rokslide audience doesn’t tolerate fluff.
 
Canadian here that orderd two in the first batch direct from UM. Id be willing to bet by the time my scopes make it to Canada they will not be any cheaper than what's listed on zerotech's canada website. Hopefully UM handles the export paperwork well like maven has in the past but if they had gotten the Canadian site ready for the first drop they would have saved themselves some hassle as we could of just ordered direct from there. If I do get mine cheaper it will be a happy accident and if not I made the choice to go early and will accept if that turns out more costly than waiting. I'm lucky to have the budget for my impatience at least in this case.
It might save them headache and time to move the Canadian orders to the canada site from the first drop.

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