I used the Zeiss 10x42 victory rf the last two years and traded to the Swaro 10x42 EL Range TA this year. Optically, both are very good but I prefer the swaro. The biggest reason is the much better edge to edge clarity with the swaro, particularly noticable when glassing from a tripod. The swaro, so far, seems to range just as good, just as far and the ballistic calculations are spot on. I have not yet used the tracking assistant feature but that is something I do intend to learn and use.
I can say the buttons on the zeiss were hard to use with gloves. A bigger issue I had with the zeiss I later learned when shooting at a long range with known distances was that the lazer was not properly aligned with the square aiming box. This could have been a major problem had I not known this in the feild. The ballistic function worked great and stores more rifle profiles than the swaro, if that matters.
What I don't like about the swaro; I wish the range/MOA/info readout was up on the display a little longer each time you take a range. I also don't care for the "field pro" style of attaching a bino harness or neck strap as I have had them come undone unexpectedly.