Obviously I'm swimming against the school, but I own YETI and have had nothing but great experiences with their products. I was ready to pull the trigger on a (soft) Hopper 30 last year but didn't do it. Then the Hopper II models showed up and I waited. Just bought one from a local source who managed to save me a significant amount off retail. I don't expect the Hopper to do what my Tundra does (hold ice 8 days in summer) but I bought it for a different purpose and I'm confident it will do exactly what I want.
Yes, let me swim with you. I also just purchased a Yeti Tundra 75 with the idea that this is a long term investment. Most cheap coolers from Walmart and Sam's Club will last a few years, then fail in some important way, rendering it useless. I did tons and tons of research before I went with the Yeti. I do not have any experience with Yeti's soft sided products.
And heck, if you think Yeti is expensive, try Orion Coolers. They are even more expensive. And I must say this. If you hunt in warm climates and need ice on hand when you get back to the car from a 5 day hunt, that extra few hundred dollars will pay for the meat you saved in just one trip. Multiply that by however long you continue to hunt after that, the Yeti product values become clear.