One thing about Yeti is they listen to their customers and are constantly improving their products.
This year, they changed things up for the Hopper soft-sided cooler lineup and went back to a magnetic closing system. I was skeptical when I heard this as I was not a fan of the original magnetic system. It was a good idea, but the execution left the customer with an awkward system where you could not see into the cooler without more hands or squeezing the bag with your knees. I can tell you that the 2022 Hopper M30 soft-sided cooler does not have those issues. I was pleasantly surprised when I opened the cooler for the first time. It stays open, allowing you to see the contents inside! I have had this cooler for over a month and am very impressed with the design and ice retention.
Yeti Hopper M30 Review
This year, they changed things up for the Hopper soft-sided cooler lineup and went back to a magnetic closing system. I was skeptical when I heard this as I was not a fan of the original magnetic system. It was a good idea, but the execution left the customer with an awkward system where you could not see into the cooler without more hands or squeezing the bag with your knees. I can tell you that the 2022 Hopper M30 soft-sided cooler does not have those issues. I was pleasantly surprised when I opened the cooler for the first time. It stays open, allowing you to see the contents inside! I have had this cooler for over a month and am very impressed with the design and ice retention.
Yeti Hopper M30 Review
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