All - if you've never heard of this reticle, and don't understand it or like it and aren't some sort of reticle nerd, there's a couple of things to know:
1) The original was designed by Thomas Hauglands, as his Long Range reticle - hence, THLR. He's a member here, out of Scandinavia somewhere, and is a very active hunter.
2) It's not meant to be a tacticool supersniper reticle - it's meant, as I understand it, to be the quickest and most usable reticle for hunting from short to extended ranges, in the widest variety of conditions.
3) The original has features for ranging and wind holds that are more on the advanced side, as I understand it, with this one Ryan posted here being the simplified version of that. Making it more optimized for more common hunting conditions.
4) The reticle is, apparently, exceptionally good in getting you on target in very low-light conditions, owing to the way the thick outer posts and the box/dot in the center draw the eye and give reference.
I'm probably missing a couple of the finer points here, but that's the broad takeaways I've picked up across several threads. As of right now, to my knowledge, the only other scope out there with the THLR reticle is the $3000 Minox ZP5, and it's quite a hog of an optic, as cool as it is. The one the guys are having developed seems to be a far more balanced and optimized hunting scope, at half the price.