I'm all for them doing a 3-12 as part of getting the most field-useful and reliable hunting scope possible, especially as part of their first offering in getting things off the ground and gaining market share. But after that, if they came out with a 3-15 or 4-16, that would be my strong preference. Higher mag helps in some field situations (shadows, etc), and 12 is just a bit limiting compared to 15 or 16. But right now, a bulletproof 3-12 with good glass and a simplified THLR reticle is a slam-dunk hell yes.
Also, I hope whoever is actually designing it is told "and make it look good - it's not allowed to look cheap."
That's my vanity speaking, but don't care. I want that thing looking cool as hell.