Who is Gunwerk’s target customer

[BLJ]

I realize you are trolling hard, but here you go:

I actually did look and didn’t see anything.
I do think it’s a lot of marketing but I was looking for a number.

my interpretation is they are saying the rifle is good for 1000 out of the box, not that the shooter is. There is a difference.

I agree with this interpretation. I wonder if the customer does.

"you buy this and can now magically hit anything at 1000 yards".

I believe that’s the implication.

I'm gonna go out on a limb and say that you probably aren't Gunwerks' target customer....

I believe this to be true for myself as well.

 

[SDHNTR]

The rifle is capable - the shooter is the other part of the equation. You are interpreting the rest to mean "you buy this and can now magically hit anything at 1000 yards".

Are you this critical of every other slogan in the hunting/shooting community?

I'm gonna go out on a limb and say that you probably aren't Gunwerks' target customer....

1. Yes, that’s exactly how interpret it and that is clearly their intention. If you’ve been around a while, and watched GW’s shows and marketing along the way, this intent is clear as day. Take the gun out of the box and go hunt at 1000 yards. The owner makes no bones about it. He has said it himself, he sells a shortcut.

2. If a slogan is contrary to the very sanctity of hunting, you’re damn right I am.

3. I am actually their exact target customer. A middle aged businessman of certain financial means. But their marketing tactics and arrogance make me look elsewhere.

 

[RockAndSage]

I actually did look and didn’t see anything.
I do think it’s a lot of marketing but I was looking for a number.



I agree with this interpretation. I wonder if the customer does.



I believe that’s the implication.



I believe this to be true for myself as well.

Something that may be getting missed here, is that performance matters a lot to a large chunk of moneyed people - it really is a gross caricature to think of them as the undeserving, bumbling idiots with more money than sense you so commonly see them presented as in media. Some get lucky by birth or being in the right place at the right time, but the skills and diligence necessary to achieve wealth in a self-made manner generally translate to other things and self-expectations as well.

The same guy who builds a multi-million dollar construction company or products-based firm from scratch is going to have high-performance expectations of himself, his people, and his tools.

Buying a high-performance gun is just a reflection of an expectation of excellence.

It will also generally come with a matching expectation of personal competence with it. And part of competence is knowing your own limitations.

 

[waspocrew]

2. If a slogan is contrary to the very sanctity of hunting, you’re damn right I am.

I think that's a bit of a stretch there. Go take a look at most rifle manufacture's websites, while not a slogan, you'll see plenty of models like the Savage "long range hunter", Remington "Long Range", Bergara "LRP or Long Range Precision"... are you up in arms about that?

Again, the theme that pervades these GW threads is that GW owners are rich dumb schmucks with no common sense who have absolutely no business being in the field hunting.

 

[txtransplant]

You want an easy button system that makes you the primary source of error.

I’m already the primary source of error, so I guess I’m halfway there without the $10k gun

X-Bolt with a good scope is under $2k, and I’ll likely be the weakest link in that setup for the rest of my life.

 

[waspocrew]

1. Yes, that’s exactly how interpret it and that is clearly their intention. If you’ve been around a while, and watched GW’s shows and marketing along the way, this intent is clear as day. Take the gun out of the box and go hunt at 1000 yards. The owner makes no bones about it. He has said it himself, he sells a shortcut.

I've seen plenty of their shows, but don't care enough to go looking - are you saying they have this on film? They have some pretty long range kill shots, but who doesn't these days? That's what gets views, right? Which, for the record, I don't care for.

From their earlier episodes, I recall them showing how to bed your rifle, how to take steep shots, controlling recoil, loading bipods for shots, how to map cold bore shots, testing temp stable powders, etc - all things that would help a shooter. I can't recall an episode where they say "just take it out and hunt to 1000".

 

[z987k]

I agree.

I just thought there would be some kind of number involved somewhere.

Maybe like “For $12k you should be able to hit (whatever size target) at (whatever distance).

The accuracy claims I’ve seen from factory rifles with factory ammo have generally been for 3 shots at 100 yards.
Suggesting they are capable of MOA accuracy.

I was just wondering if Gunwerks had something similar, but at a greater level.

If the 12k gun came with a couple weeks worth of long range hunting classes, it'd be a different story. And likely worth it for a lot of people. But just the gun....

 

[apieceofwork]

You really nailed it with this part of the thought experiment. A good plumber charges $150/hr these days. And $1500/hour is a starting point for better attorneys in certain cities. For a successful entrepreneur, the sky's the limit on what an hour of your time is worth.

There's an inflection point for successful business owners and some high-end service providers (consultants, attorneys, medical, etc), and some high-end skilled labor, where the normal things we do growing up, like mowing your own lawn, changing your own oil, etc, actually start costing you money to do yourself. It's one thing if it's an identity or values thing about doing it yourself, and are willing to eat the cost in what your time is worth, but it's another thing entirely if it's in an area that you just don't want to put the amount of time into in order to do it competently. Like load development. Or building your own house. At some point, it's not just an expense to do it yourself, but straight-up financially stupid.

That inflection point is different for each person, based on what their hours are worth to them financially, and what the trade-offs are.

Sort of.

People will ultimately find the time to do the things they actually want to do.

This includes ultra successful people.

“I don’t have time” is rarely the actual reason. They’d simply rather do something else with their free time.

This has been the case with every wealthy person I’ve ever known.

There are people who genuinely have no interest in the details and want an out of the box solution.