jwatts
WKR
I tend to pay attention to trends when it comes to language. I work for a pretty big global corporation. I've noticed similar things over the years that seem to start at the very top and work their way down the line. If our CEO uses a certain phrase or style in a video conference, it will slowly trickle down to local leadership and management. A trend 10 years ago was starting with "s-so". Kinda like starting with "so" but with a stutter. Our then CEO did it a few times in a video to the company, and I'll be damned if everyone from asset managers to HR reps to training coordinators didn't start doing it. There have been several others over the years, but for some reason that one stuck with me and has puzzled me ever since. Was it a conscious effort to emulate the head of the company? Was it something done to draw attention and make sure everyone was engaged? Was it subconscious? I can't figure out why a trend of simulating a speech impediment got kicked off.