Idaho,
With regard to the comment on the "huge" back panel. Just to clarify, it measures just 3-3/4" wide X 7" tall at the center point. Perhaps the image is deceiving. It is also faced with a spacer mesh to allow for improved cooling. Funny though, as through all of the testing, the high majority of users did not want just webbing on the basis of comfort. We worked to try and hit the 90%.
And, just to clarify, we call the kit a "field aid" kit, not a "first aid" kit as we understand it is certainly not that. Pretty much just has some comfort things that you may forget during a day trip of hunting or scouting. (aspirin, band-aid, lip ointment, antiseptic, sunscreen, insect repellent, etc.).
Hope this clears some things up. I DO APPRECIATE the feedback. In the end, all of these comments just help make us better in the long run. And, that is what we want to strive for. Best - Geoff