When a company has as many optics in the field as vortex has, and they continually perform as much warranty work as vortex does, it's pretty clear to me that they aren't concerned about any "disconnect". I believe that they've had every bit of data (returned scopes) to identify their weaknesses and develop testing protocols that they'd ever need for a long time. They don't care!!
I sold all of my vortex optics years ago and haven't given them a second thought. Nor will I be giving them a second of my time to do something they should have already done when there's already options on the market that work.
as an "x" manugacutruing leader, and six sigma black belt responsible for continuous improvement - i agree with this. my caveat is, vortex has a business model that defies convention. it is my belief that from a actuarial standpoint, it is financially cheaper to produce a "standard" designed and manufactured product and offer a no limits warranty. the cost of replacement for each failure is still significantly cheaper than to re-engineer the product itself, including the plant tooling for any fabrication and assembly. not to mention the cost of new quality metrics that include this type of testing. based on current unit sales.
most durable products sold achieve a level of quality that will not loose customers, but when a significant warranty issue does happen, most products will suffer loss of consumer sales unless addressed and then fixed long term. vortex, markets the warranty on the same level as its product features. buyers are conditioned from the onset to accept a failure and get another one, freeeee!
statistically, those that actually shoot longer requiring absolute function, who are in rugged environments where bumps and falls is more likely is low based on total sales of scopes sold to customers. those general use hunters (i must know 20 guys that have vortex and love it), zero their rifle each fall and sometimes make adjustments to get back to zero. they kill stuff 150 yards and in often with multiple shots...
one friend has a vortex on his ML, one year put an epic stalk on a monster WT crawling on a very hilly cut corn field to miss and reload three times at less than a 100 yards. the only person in our "debriefing" that brought up the scope function was me and the scope is still on his gun.. one year he changed sabots, its was heavier and he didn't know why it shot low... im not making fun of him, a remarkable friend and very smart man. its out of his wheel house and has chosen to not self educate for what ever reason. so its know wonder to me that re zeroing a scope is not on the radar as a failure for a lot of hunters.
as many have stated, and myself on some of the early posts on scope reliability its become accepted that a scope needs to be re-zeroed each fall. its cultural, and because so few shoot only a handful of shots each fall its not critically assessed. right, if your brand x phone keeps screwing up you'll replace it cause you use it all the time.
i can't even begin to see why, why vortex would "fix" this. maybe mfg others might, but vortex has built a company image on a warranty and features and sell a ton of them. by fixing, they admit something that is difficult to market and is counter to their core marketing platform.
bla bla, im not busy this morning
