I'm glad you like it. It's really close to a lot of companies' offerings, so a lot off other folks must, too.
For me, this reticle is more about opportunity cost than it is dislike. To state it another way, it could be so much more than it is for my use, which is mostly big game hunting with flat shooting cartridges such as 7mm and 300 mags. If one wants to use the scope for long range rim fire or maybe long range muzzleloader, the reticle might be a better fit in a few regards. For my purposes, I'll assume that the reticle pictured is what's in their FFP hunter model. If we're talking SFP, which I don't regularly use in scopes for longer shots, it's a different set of issues.
I'll start with the horizontal cross wire: For all around big game hunting, unless you're going to pull off an 800 yd shot in 50 mph FV winds, 9 mils windage is way too much. This comes at a cost of doing something closer to 5 mils from center on the narrow wire so that on low X the heavy outer lines come close enough to center to use as easily visible aim/bracket points.
Next, the verticle wire under center both doesn't have a "tree" and it's likely too thin to use on low X in dimly lit scenarios. As far as lacking a "tree", I know a lot of users prefer the simplicity of a single line with graduated marks, but this particular reticle stays thin down to 10 mils. If one needs 10 mils elevation on any cartridge, there's a pretty good chance you're also going to need to account for some wind. 10 mils down from center without a "tree", it's going to be little more than a guess where the actual wind correction measurement lines up, which, like the horizontal wire, makes having a single thin line with graduations down to 10 mils kind of a waste because it comes at the expense of having a heavier line at say 5 mils that comes close enough to center to also be used to bracket game/be used as an easy to see aim point on low X in dim conditions. For an example look at the Maven Rs1.2 mil. If one needs more than 5 mils elevation, which gets a relatively flat shooting cartridge out quite a ways, you can always dial 5, then work off the reticle.
A lot of folks say "I dial for elevation, so the verticle line under center doesn't matter to me anyway", to which I'd point out that it should then be something heavier that can be used at low X similar to a german #4, such as the THLR or reticles that I don't now recall the name of from Gunwerks and, IIRC, March.
Above center I'd rather have it be clean for spotting shots and seeing game reaction. Some folks have good reasons for using a couple mils over center, but I don't know ofI too many uses in big game hunting for having 9 mils above center. Again, if you want to put any line there, which I'd rather not, stop the thin portion at 5 mils like the Maven RS 1.2 and swfa MQ, and now you have another point to bracket game on low X.
