Most dealerships have large fixed costs like building leases and salaries that still needed to be covered, and they had to try to make ends meet based on substantially lower sales volumes. My sense is that notions that dealerships were making money hand over fist and that market adjustments were BS are false.I have a sneaking suspicion that car dealers have us right where they want us. During covid they had limited supply and marked up vehicles with a "market adjustment" for the shortfall and made money hand over fist. I think the car dealership model with lots of vehicles to choose from on the lot is a thing of the past. Limit supply, screw everyone who needs a vehicle with a BS "market adjustment" for the lack of supply and increased demand and have virtually no inventory overhead on their floorplan. The vehicles the dealerships had didn't cost them more, but they charged $5,000-$10,000 or more for these "market adjustments" and had less money in them and less work to do, less overhead with their floorplan, etc. Now you order, pay top dollar, get shafted with the "market adjustment" and wait for your vehicle to arrive. I may be wrong, but I foresee this being the new auto dealership model.