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My money is on perpetual backorders remain for the "old" models and the launch of the new reticle w/zero stop models.

I can't see a company contacting all of the back orders people while trying to launch a BFCM sale. The only feasible way I can come up with is that if a supply 3X+ larger than the dozens/hundreds/thousands of now backordered scopes was in their warehouse, and they just electronically set aside the BO quanties plus 5%
 
I bet they will sell a bunch. Especially if they keep their pricing point.

They have a reputation for making scopes that work well as aiming devices without the frills. If they address a few modern points - like zero stop or capped windage options they will gain a bunch of customers who otherwise would have bought somewhere else.
 
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