My money is on perpetual backorders remain for the "old" models and the launch of the new reticle w/zero stop models.
I can't see a company contacting all of the back orders people while trying to launch a BFCM sale. The only feasible way I can come up with is that if a supply 3X+ larger than the dozens/hundreds/thousands of now backordered scopes was in their warehouse, and they just electronically set aside the BO quanties plus 5%