Cred to the OP for NOT naming the pack company. As I see it, this thread isn't about that company: It's about how companies promote their products by (often) using whatever means get them results. They can be deceptive. How many times have we seen a convincing spokesperson hawk a product on television and we KNOW they probably never use it or have any familiarity with it....beyond what is needed to advertise it as a 'tremendous value'. This pack thing is nothing more than that it seems. It teaches us to be skeptical of ALL the voices we hear touting the great qualities of certain gear. We have no idea of an individual's motivation whether it be money, prestige, fame, opportunity or other things of perceived value to him. I personally listen to almost no voices and always try to focus on the product and the company when evaluating a possible purchase.
I know a huckster when I see one. I know plenty of names who are more concerned with building their fame than they are with representing a product honestly. In this world of social media hype (look at politics) it's not about telling the truth much of the time. It's about having a huge following. It's about telling people what they want to hear. It's about convincing people you know more than the other guy, and what you're 'selling' is what they need to be buying. If someone challenges your ideas or product, you have an army of followers and maybe pro-staffers to swing the bat.
Pardon me. When I see the term or title 'pro-staff', I immediately consider that person as biased, compensated, and unlikely to provide a totally objective view of the product they are compensated to promote or rep.