Long time lurker, new member here looking for advice. I have been an avid archer for many years but recently purchased a rifle in 300 PRC am overwhelming confused by the selection of scopes out there. The rifle will be used for target shooting and some hunting, deer, goats, maybe bear in SE AK . I am thinking that 2.5-15 X 44-50 would be a good choice but what reticle? Last time I bought a scope almost 40 years ago there weren’t all these choices. Brands? Looking at Maven, GPO, Swarovski, Leupold or Meopta and how big a factor is lighted reticle vs non-lighted?