It's a legit question, and seems to be an unpopular category of scopes...like, more than lowest-common denominator, but not so trendy as the long-range crowd wants. I had similar criteria, short-to medium range (400yds or a bit more at the range), reliable, can do drops. And like you, It seemed like every range trip I'd have to re-zero my leupold scopes, and chase a zero around while doing it, just enough that it got in my head. I've been casually looking for a couple years and still haven't found exactly what I'm looking for. Personally, I'd prefer to dial but have not been able to find the combination of reliability, dial-ability, magnification range and most importantly the reticle I like. I was set on getting a NF NXS 2-10x42 but they stopped making all of the reticles I liked and couldnt find one used, so that got crossed off the list. An SHV 3-10 was high on the list, but I wanted some way to handle drops without unscrewing a turret cap. I ended up getting a schmidt and bender klassic 3-12x42 this winter with a p3 reticle. Being ffp its still possible to use the reticle for drops, which was one of my main complaints with the 2fp hashed reticles, but it's still very uncluttered and useable at lowest power--it's a bit finer than I'd like for use in the woods where I hunt a lot, but doable and the thick portion of the crosshairs is sufficiently close to center to keep it manageable in this regard. clarity and low-light performance is very good--pretty exceptional compared to other scopes I've owned. If I decide I really want a turret after using it more I can get one added for a couple hundred $. Basic tracking while zeroing (quick ladder test) was flawless. I havent used it enough to really speak to durability other than the brand seems to have a reasonable (not stellar, but reasonable) reputation among the crowd that talks about durability. If you do dial there isnt a ton of elevation in this scope, but with your wsm should get you out plenty far, mine's on a 7mm08 and from specs should get me close to 600 without any built-in elevation. Price was in the mid-range of other scopes I was looking at.