The big question I have that maybe is difficult to quantify is: How much money and time would it cost the scope manufacturers to redesign scopes, drop test them independently, and put out a product consumers can actually rely on?
I know there are consumers that do not educate themselves (I was one of them for a long time) and companies can essentially churn out substandard products that will be bought. Financially though I would think it would end up making a company so much money to just eat the cost up front and make a rock solid product.
Thanks for changing the way I see optics and shooting, Form! I know you commit tons of time to this and it is really appreciated.
Well, Trijicon did it in less than two years and didn’t go bankrupt. Revic has apparently done it, and didn’t go bankrupt.
The answer is it that it is completely doable even if they just did so with each new model- Leupold brings out a “updated” model every 3-5 years under the guise of
“for super serial we fixed everything this time guys!”; after yelling constantly that there was nothing wrong at all with their scopes for years prior… while they were failing constantly.
The reality is they don’t care to fix them. It is most likely a combination of the people in charge only care about growth every quarter, not the product itself- because they aren’t hunters and shooters.
The people that do “hunt“ and “shoot” are the average people that hunt and shoot, which means 0-50 rounds a year and checking zero and adjustments every year is just normal, which means nothing is wrong with the scopes. And lastly, the average buyer of the product which you see constantly on here- they just defend it with no critical thought, rationality, or objectivity; yet are emotionally invested for some reason to the “brand”.
The last one is the most ridiculous, but you see it with sports obviously- someone doesn’t play a sport, has never played the sport, doesn’t know anyone playing the sport, are just a money machine for the sports/team who doesn’t know they exist or care about them in the slightest, the team is garbage and loses nonstop- yet people are emotionally invested in “their” team.
Leupold specifically has harnessed this process better than anyone- people “see” themselves in Leupold. Granddaddy used them, papa used them, “x” guide uses them, the “military” used them; they are made (assembled) in America- BY GOD THEY’RE THEIR GREAT!
