Pricing an antique automobile

Joined
Apr 22, 2012
Messages
7,683
Location
Chugiak, Alaska
Hello all, I thought I'd post this question here before attempting futile searches on the internet. I recently inherited a fully restored (ground up), 1936 Ford 3 window coupe, and as much as it pains me to do it, I think the best thing for me to do is put it into the hands of someone who can truly appreciate it. A little history first. My dad purchased this from a local barn find in Northern California back in 1985. I was with him when we went to pick it up and it was basically a rolling chassis with multiple misc. parts and pieces, all steel, but a pile of shit IMO (at the ripe old age of 17). He paid the farmer $5500 and we loaded everything up on a flatbed trailer and hauled it away. Over the course of the next 20 years (give or take), my dad proceeded to build the car of his dreams, and his favorite year/model as a kid growing up in the 1940's. He did most of the work himself, short of the paint (7 coats of black lacquer professionally done), and the motor/transmission which is a professionally built, balanced and blueprinted 350 with a B&M blower and a 350 auto tranny that he had done at a racing shop in Los Angles. He put a Ford 9" rear end under it, disc brakes all the way around, stainless steel brake lines, headers, and exhaust/pipe. He installed tilt/telescoping Cadillac steering, air conditioning, wood grained the dash, window trim, etc., and reupholstered the interior using new original Moher. To look at it from the outside, it looks totally stock with the exception of the wheels/tires, but obviously far from stock. He only put 74 miles on it once it was completed, and it has literally sat in his garage (collecting dust), in Southern Oregon for the last 21-22 years and hadn't been moved. Since it's restoration it hasn't seen a drop of water or any effects from the outdoor environment. My dad passed on Dec. 1,2024 and after getting his placed cleaned up and just recently put on the market, I had a buddy of mine come up from California and haul the car down there to get it detailed, all the fluids changed, and any other work that may need to be done on it prior to it being started/run. I'd love to keep the coupe, but it's just not practical to ship up to Alaska and store it, to maybe drive it a couple times/year. It's only been in CA now for about a week and I've had multiple low ball cash offers from folks that are hoping to get a screaming deal from someone that inherited a car and knows nothing about what they have. They are correct to a certain extent, in that I don't know the true value of the vehicle, but I do know that it's worth quite a bit more than $25K. The last time I talked to my dad about it, he seemed to think it was worth somewhere in the neighborhood of $100K+, but he was probably biased as well. So, all that said, I'm looking for pointers on where to go/look, to find out the value and best places to advertise it. I'll post up a few pics, but they're not very good and they were taken after 20+ years of collecting dust. Thanks for any and all help.
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The bring a trailer links have sold for prices at the top of the photo
 
Sorry about the passing of your dad.

This is only an assumption, but I would say there are people who do appraisals for such things. Especially in California. Just a guess.

Also. I like the engine. That’s some old school hot rod stuff there. 😀
 
Id love to see some pics after the detail job

With that said, I would try Barrett Jackson. Not only will you sell for what its worth but its quite the event to attend. I have a friend who takes cars every year down there to sell and its amazing to see all the cars.

Id say its the biggest stage for a car to be sold at, it would be pretty cool to honor pops and sell it there rather than some dude looking for a good deal. Just my .02
 
Yep, a classic car auction.

Hot August nights brings a big classic hot rod audience to Reno if you still have the car by then. There’s always a big auction.

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A good auction house could get the most money with advertising , but there is normally fees.
There is a gun auction house close to me that I once considered until I found out they get 35% of the sale. Most things sell for a fair price for the buyer, but not so much for the seller.
I always assumed it was for people that needed a quick sell.
 
Classic car guys are knit pickers - some things stand out like a sore thumb, like the air conditioning compressor not having the correct pulley. It’s so dirty, it’s hard to see the condition, but anyone who’s had a gloss black hot rod will say anywhere there’s been a handprint in the dust will have small scratches in the paint. If it does have a show quality $20k+ paint job it should be detailed and buffed out professionally and stored with a cover. There’s a lot to clean up in, out, up, down, and fluids, tires, AC, glass, etc will all get knit picked. Just detailing it yourself is quite a learning experience, and black will show everything. Buffing without experience will be an easy way to burn through a corner. Chrome looks off, but it might be some kind of wax or oil that’s turned yellow with time.

Not to be a Debby downer, but it is good to be prepared as you work through things. Professional detailing can be crazy expensive - having a dude off Craigslist do it is even more costly by the time someone has to go over the screw ups and residue left behind.

Also, some of the well attended car shows that have auctions are difficult to attend. Room rate are crazy for Hot August Nights and it wouldn’t surprise me if some places are already booked solid.

Best of luck, hope it works out well.
 
Sorry to hear about your dad.

The car classic car market is pretty well tied to the economy which is to say its not great right now. Lots of guys holding cars wanting too much has the market flooded.

First you have to decided if its for sale or not. If it is I would send it to auction without a reserve and let it go. It brings what it brings.
 
Sorry for the loss of your dad. He built a beautiful car. My dad spent a fortune on a 1962 Pontiac Catalina convertible and ended up selling it at the Manheim auction in Pennsylvania 6-7 years ago and took quite a loss unfortunately. The market for the classic cars and such is very cyclical. I would get an appraisal then yo can decide whether the auction is worth it or selling it your self. Good luck. My mom still has a couple cars from my dad that we will need to do the same thing for some day.
 
Clean it up cosmetically (professionally done), get it tuned up and running to drive down road comfortably, then get appraisals (recommend a few and then average them / semi inexpensive, but harder to find appraisal for old vehicle).

Make sure insured via agency such as Hagerty for “agreed upon value”.

Then make decision to sell.

Bring a Trailer website has more annual sales than Mecum and Barrett Jackson (google it, I couldn’t believe it either). *Takes about 90 days for Bring a Trailer to list item.

Good luck and sorry about your loss.


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Already mentioned but I believe bring a trailer would be your optimal option. I believe the key to getting top dollar for a vehicle like that is to get it in front of as many eyes as possible. For classics BAT seems to be the preferred route these days. If there is someone looking for a classic, they are probably on that site. I’ve only ever heard good reviews regarding BAT.
 
I can't tell you what it's worth, but it's worth about half what it would have sold for 2-3 years ago. The market for selling just about anything right now is super soft.

IF you can't get what you think it's worth, hold on to it for a while, the market will get better at some point.
 
One cool thing about the internet now is that you don't have to take a long time to search it. I'm sure you took much longer to draft your question than it took me to cut and paste into Grok AI. I can see that it searched sale results, seemingly hundreds, as it was processing it's "deeper search." I can't vouch for the Grok output, but I've been quite impressed at its ability to appraise other items that I do have quite a bit of personal experience and knowledge in. In other words, I've found it pretty reliable.

"Key Points
  • The fair market value of your 1936 Ford 3-window coupe is likely around $80,000, based on recent sales of similar street rods.
  • It seems likely that listing on platforms like Bring a Trailer or Hemmings will attract serious buyers, given their focus on classic cars.
  • The evidence leans toward the value being higher due to features like the blower and low mileage, but market fluctuations could affect the final price.

See the attached file for the whole analysis. 4-pages.

 

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