As a dull fun-fact I can offer some background for that reticle. It was privately financed and put on the market by myself (I see no money from the sales).
- First edition was an uncompromising shooters reticle: Try and engineer a more direct link between training and the decisions needed for a killing shot, regardless of range and magnification. For lack of a better explanation, I wanted CQB (not a good description) and precise LR shots to stay on the same "decision line", no separate drills. If you want background, Daniel Kahneman (psychologist/nobel prize winner) wrote in "Thinking Fast and Slow" about how the mind works, espescially in high stake situations.
- Second edition (as seen in this post) polished some dimensions and implemented the standard MRAD format, but no commercial/market adaptation was made.
That reticle is not made to sell. It is made to kill with speed and precision as it supports decisions compatible with system 1 thinking (reflexes or simple decisions like 2+2=4). It is not for everyone and with limited input I'm pretty sure it's not perfect either. So it's not something I push in it's current state (i.e. no adaption to perceived market need).