not true at all. As a member of the pro program i can %100 verify it is still 30% site wide (not including sale items) year round. I just signed into my account to double check and even the new items they just released are 30% off.
For example :
The new Uncompahgre foundry jacket is $340 for the general public and my price is $238
Although If Kuiu, sitka or pnuma offered anything remotely close to that sort of discount for militarily, law enforcement or first responders I'd jump ship immediately.