Is there sufficient demand for a custom reticle provider?

[Jimss]

I'm pretty happy with most of my rifle scopes that have withstood the test of time. Ever since long-range shooting has been the rage, there have been a plethora of scope and reticle options .

The same long-range shooting craze has appeared for archery and muzzy where there tends to be a lot fewer manufactures and options available.

Where open sights are the only legal choice (Colorado muzzleloader), I've had a difficult time finding open sight options with tiny, functional reticles with LED pins that can be used in low light conditions. There may be something available, but I haven't found any. Mathew's sells an adjustable bow sight that costs upwards of $700 that is fairly nice but could use a few tweaks.

Anyway, it may be worth researching the open sight archery and muzzleloader market?

 

[Chris in TN]

You have to factor tho, just in the Nx6 thread there are like 10 different wants a needs. Thats a very small subset of shooters who are saying that too.

I'd bet $1 (but wouldn't bet the entire startup costs of this hypothetical reticle company) that I could satisfy nine of those people with one reticle design. None would think it perfect, but 9/10 would see it as better than what exists.

 

[HuntHarder]

I'd bet $1 (but wouldn't bet the entire startup costs of this hypothetical reticle company) that I could satisfy nine of those people with one reticle design. None would think it perfect, but 9/10 would see it as better than what exists.

I think I'd agree with you on that. Are you seriously looking into starting a company to do this?

 

[Colorado Cowboy]

premier done several for me before they went all military and T K lee done a couple before health troubles. the last 2 Cheryl at Ackerman made up. she still does some but is very picky.
one of the reasons to be picky has to do with how they are glued. all of these makers had to have a wire to put the dots on.

You are wrong....T.K. Lee used Black Widow spider web to suspend their Lee Dot reticle.

 

[Chris in TN]

I think I'd agree with you on that. Are you seriously looking into starting a company to do this?

No. I think a demand exists but I don’t have the background for it.

I’d consider investing in such a thing though.

 

[HuntHarder]

No. I think a demand exists but I don’t have the background for it.

I’d consider investing in such a thing though.

Gotcha, I think the demand exists to an extent, just not sure how far out or, if ever, you get an ROI. Just getting established and "certified" to work on various scopes and not void the warranty, would likely be extremely challenging.

 

[Q_Sertorius]

The only thing on which all the engineers and experts can agree is that the end user is a moron. Darren from Sales has charts and graphs to prove it. Jan from Marketing can show that most end users make their decisions based on a video game or movie.

Educating enough consumers to make companies take notice is thankless work.

But, if you could sell 100k reticle replacements at $100 each before the heat death of the universe, the industry might take notice. Good luck!

 

[Sled]

It's expensive to refurbish a fire control. There is liability to be considered and that costs extra money on top of the service. I would be interested if the price was right but I'd rather see someone develope a reticle that works and license it to the correct manufacturer. I think that has been done recently here, though even that one was a bit busy if I recall.