It's the same body as the small SUV thing they have that's been out awhile.I can only imagine the quality of a unibody ford vehicle with a sales price in the low to mid 20’s. I’ve got nothing to base my skepticism on, they might be great, but given all of the supply chain and vehicle pricing issues out there it would surprise me that ford would knock it out of the park at this time.
It's the perfect "truck" for the vast majority of people that own trucks. Basically if you don't haul or tow anything, or use 4wd and/or have a short bed it's the truck for you, which is 80% of the truck market. You can buy a new Ranchero for 20k and get 40mpg, and say you have a truck.
It's so popular I don't even think you can order a 2023, book is filled. I think the earliest you can get one is 2024 at this point.