Interpretting First Lite's Logo

[grfox92]

I thought the FirstLite logo was a silhouette of a flat brim?

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[Fowl Play]

“XD” is the symbol for this emoticon:

Which is probably what all the First Lite employees do when people try to figure out what it means.

 

[Swamp Fox]

It's a distinctive logo AND provocative ...

Cf. Saturday Night Live ---It's a Floor Wax AND a Dessert Topping

I read it as a sun rising or setting over a tent, which is weird because I shouldn't know what that looks like or be at the tent if the sun is just coming up or going down if I'm hunting.

But maybe I'm just communing with nature and very casual about my hours in camp ....

The f/l thing is interesting. It could stand for "financial loss." I mean, I've been to their website and seen the pricing.

"XD" fans might think of it as "ex D," meaning former dollars (or dollars that exited) from their wallets ...

 

[AlpineAssassin907]

It’s a Mountain sunrise lol