Ya I know....$99. I made the mistake of trying one after my 20 year old model gave up the ghost. I used it one time and took it back after my frozen milk jugs melted in 3 days. Went to Walmart and bought the 120qt Coleman Extreme 6 for almost half the price and it keeps the jugs mostly frozen for a week at a time.
I haven't seen those rotomolded Igloos at my Costco.
I have one of those sportsmans and they work pretty well. I did a side by side with an equivalent size canyon cooler. The canyon did win after a 3 day test, but just by a little.
I used the Igloo on a 9 day hunting trip this year in 35-65 degree days and it still had ice in the gallon jugs.
Definitely not the best, but less expensive than the others