If the account from the article is correct, I equate this to someone choosing to cross the street at night outside of a crosswalk. Drivers are trained to pay special attention to crosswalks, and their spidey senses go on alert when they see those big yellow signs or the white stripes across the roadway. The same for hunters with orange/pink/etc. On a regular basis drivers still hit people who choose to take on the risk of crossing outside of crosswalks, and they rarely come out alive. I had one call where someone dropped their beer while crossing on a non-lit roadway, and when they bent over to pick it up, the front bumper of an 80+ year old woman's Tahoe sent most of his brain into liquid and elsewhere. It wasn't the driver's fault, we ended up sending her off with Victim's Services for counseling, she was just doing what every other driver would have been doing when someone else chose to make a silly and mildly illegal decision to risk their own safety for convenience. Same thing here; hunter's in a visible clothing required season, are keeping an eye out for those specific visible articles of clothing. That is why only orange was allowed until recently in Colorado, pink was added a few years ago, and other high vis clothing is not. Hunters have been trained to look for orange, just as drivers are trained to watch for crosswalks, and anything outside of those alerting visual ques isn't given the same high concern.