The old rules of thumb are OK, they get you close.
It can depend on what kind of shooting you do, your body size, the height of your scope, length/mobility of neck, width of shoulders, size of your hand, shape of your grip, etc.
Start with getting the rifle to fit you. Then, where your head naturally and comfortably sits, that is where you mount the scope. Don’t mount the scope and contort your body to get into it. That can throw off what is otherwise a good length of pull.
Fitting the rifle is best done with eyes closed and concentrate on feeling comfortable and neutral without stress or strain. No need to have eyes open. We tend to move our bodies to where our eyes need to be, so we don’t get in repeatable positions and have to squirm and bob our heads to get a picture through the scope.