In 2009, we released our first product, the onX Hunt Chip, which enabled hunters to know exactly where they could or could not hunt. This year, we’ve made the difficult decision to discontinue our Chip product. Going forward, 29 states will no longer be available. The final 21 states will still be available for purchase through Dec 31, 2022. As for new map data updates, we will be updating Montana, Wyoming, and Colorado for 2022. All remaining states still available for purchase received their final update in 2021.
There are a couple of reasons why we made the difficult decision to discontinue the Hunt Chip after 2022. First, we believe that the Hunt App improves the hunters experience in the field and allows us to innovate and continually address hunter needs. Simply put, our ability to quickly push new features and updates as well as address known issues as they arise makes the onX Hunt App a more capable and comprehensive tool for hunters. Additionally, as time has passed, technologies on which our chip depends, such as handheld GPS units, have made changes that make our chip non-compatible. With the fantastic experience that the Hunt App offers, to release a product that has this limitation will not give our customers the experience that we strive to provide.
