A number of years ago a well known elk guru made use of a picture I posted online when I wrote up an elk hunt. This is a guy who anyone who reads any of the online elk forums would recognize. The picture was of my brother, buddy, and me with racks on our back and we were silhouetted with the setting sun behind us- it's my favorite I've ever taken. I was very surprised to find this picture splattered across the front of one of his products he was selling. I asked him about it and really got nothing in terms of a substantive reply. I had no interest in "doing something about it", but I certainly did recognize it as a classless and rude and was either very arrogant or very ignorant behavior. Had he asked me to use it I would have been flattered and happily let him do so. Instead, I lost considerable respect for him in the process.