I realize I own a different tent, but I think its relevant.
I have a 12*14 Davis Tent with the traditional pole set. I can set the tent up solo in <30 minutes. Its really not that hard to do. Yes, the tent is bulky and trying to get it out of the bed of the truck and laid out can take a minute or two, but once its all laid out it goes quick. With me and my wife, I'll typically take the tent setup while she's pulling kitchen stuff out of the truck and getting that stuff set up.
The traditional poles really are fairly easy. I've never set up an internal frame tent before, but from what I heard doing it alone is a massive PITA usually involving ratchet straps. Setting up the traditional poles is really laying the tent out and staking 4 corners, going inside and putting up the main ridge pole, going outside and setting up the corner poles(including staking two guy lines per corner), then going along the outside of the tent, staking each grommet and sliding the side poles into place. It would surprise me if it took them 30 minutes to set up this smaller version.