The bows strings and cables are the most CRITICAL component and I won't use a companies STR/CBL that doesn't back it with at least a 1 year warranty. I have looked at a few companies that only stand behind their STR/CBL for 6 mo and that to me just throws up a red flag. My Pro Comp XL target rig is pushing 10,000 arrows on it this year on one set (and i haven't waxed them yet!!!) they still look as new as the day they went on last january! No on can believe it. My cams haven't moved, my peep hasn't rotated it is the same shot after shot. With that many arrows with a 6 mo company mentally I begin to worry about something happening and in the middle of a tournament season (indoor/outdoor) or even a hunting season having to replace a set and almost start from scratch.
"PEACE OF MIND IS PRICELESS"
I continue to hold true to my personal belief that I would rather pay for the very best and products that I trust to do the job when it counts than to use/accept free gear/equipment because it is just that. Free. I have been offered strings and cables from other companies but when I have to make that one shot count on the tournament line or in the back country I TRUST AMERICAS BEST BOWSTRINGS and will gladly pay for peace of mind.
This is the same reason I stick with Winner's Choice. I've used them for 14 years now on all of my bows and they have yet to let me down or fail in any way. They may cost a bit more but I have piece of mind knowing they will hold true when in the field.