Last September I was debating over the new advanced cooler products and the expense of purchasing a couple for my archery elk season. At the last minute I realized our freezer was nearly empty. The decision was made to just take the freezer. It kept ice for more days than I can count and we had the option of plugging it into a generator at the trail head if necessary. It got a lot of laughs and plenty of applause wherever I parked. Kind of funny looking. But, it worked really well. It extended our hunt an extra day because we didn't have to run the meat into town.