Yeah I've been wondering that as well. Don't really want to pay $120 for something equal to a Coleman extreme. I might try the 30 or 40 for a decent price under $100.
More info would be much appreciated since their website is lacking.... Warranty on the coolers? Where are they made? weights? Are they in stock? Thanks for doing this GOTDRAW, please try to get some more info when you get the pricing.