In hunting guns, when put to the test amongst shooters of all skill ranges (pro level to beginner), a variable power scope only causes more field issues than it “solves”.
Reticles get into “personal preference” territory or “what I’m used to”, specifically for the “aim point”being a cross hair versus a center dot of some kind.
What’s most important in the reticle is being able for all eyes to quickly resolve hold over/under markings.
The SWFA MIL Quad, as an example, is quite good. But not perfect either.
For 800 yards and in, a fixed 8x50 or for 600 yards and in, a fixed 6x50, with a reticle that is optimized for hunting is what’s needed. In my opinion that doesn’t even really matter, the amount of folks who should be shooting at/past 600 yards on animals in hunting terrain, with hunting stress, and from hunting shooting positions is immeasurably low.
The scope I am mentioning does not exist and likely never will because it wouldn’t sell well. Everyone thinks they need 2-20 power and reticle illumination and other scope features that aren’t at all needed to actually kill animals.