Ill disagree with that, in my own experience, yours may differ.Idk how much money anyone was saving with Bo merino
Wet toilet paper seems to be more durable.
Ive got BO merino that far and away outlasted first lite, 33 below, and icebreaker. Don't believe ive had any kuiu, so can't compare there. But coupled with the price difference, Bo was definitely well worth it to me