Good article, Les. Are there wolf problems in the area of Wisconsin you hunt?
Gotta love the level of effort that goes into outsmarting (or lucking into) a big woods whitetails. I hunt very similarly, right down to those exact October/November dates when I plan my vacation. A lot of “experts” push later into mid-November but like you, we've always had better luck right before the peak rut.
One area I diverge is that I've never had any luck hunting early/mid October food sources. There are just so many (seas of oak and beech where I am) that you have to be constantly scouting to find the ones that are being hit. Curious as to what food sources you reliably target in the big woods. Since my time is limited by work, during the October lull (unless I get a strong cold front, then I’m hunting scrapes and rub lines), I scout for fresh sign, particularly doe bedding areas, where I know bucks will be come November.
As to the sitka clothes...their new camo looks really good. They make good stuff and I own a few pieces of the Western line myself. That said, and I know advertising is part of the game and what keeps the lights on, but I feel it’s fair game to voice my perspective this being a forum and all. Call it constructive criticism or free advice for their executives. I’d bet money the line isn't selling like they would have liked because the pricing strategy flies in the face of fundamental economics. They really price themselves out of the whitetail market, plain and simple.
Their original line was developed based on the legit performance needs of Western hunters. Western hunters, while still grumbling about the prices, pay for premium gear because it is undoubtedly a major upgrade over cheaper alternatives. There was a need and the market filled it and then some. Coming from a business background I get that they are trying to monetize this trend by bringing it to Eastern hunters. As a business they have a right to try to do that, no doubt. As consumers, we have the right to collectively say "whoa, what the hell are you trying to do here". Guys are embracing the layering concepts and merino wool, but the outerwear especially just isn't enough of a performance upgrade to justify the cost. Frankly, we don't need to spend $1,500+ on a "system" to sit in a treestand for 2-12 hours. Do they really think we are dumb enough to pay $329 for a fleece jacket?! Their whole marketing/pricing strategy is the same that is used to sell $1,000 leather purses to our wives and girlfriends. Come on guys, we are smarter than that.
Sure they will sell a few “systems” to well-off hunters looking for that marginal upgrade, and moreso those just addicted to having the latest and greatest. Who knows, maybe I’m wrong and 5 years from now I will be sitting in a treestand decked out in Sitka gear….if I win the lottery.