I use frozen water jugs too on some trips. Usually ATV or boat based trips where weight isn't an issue. My preference is to use the sturdier plastic bottles like these:

They hold up better in rough terrain than the thinner milk jugs.
Fill and freeze, use to keep cooler contents cold. Bonus is you have a jug of drinkable water after it thaws.

They hold up better in rough terrain than the thinner milk jugs.
Fill and freeze, use to keep cooler contents cold. Bonus is you have a jug of drinkable water after it thaws.