Price always matters. For every good or service we buy. Hunting licenses/tags are no different. However, prices have been artificially set by the various state governments. People like to complain about the cost of an NR tag in Wyoming for example. But, if the state took their tags and put them in an open market (I.e., auction), the price would be significantly higher than what we as NR's pay today. Any time you have a government entity setting price instead of the market, you run into these types of issues. Think of rent controls in San Francisco or New York or Stockholm. They are put in place to provide access to those who can't afford the market price for rent. But, those types of controls lead to over demand for the product. If the states continued to raise prices, people would start falling out. How far they would have to raise prices to reach a market equilibrium price of a premium tag in WY for example, is an unknown.