Hey Roksliders, this may be discussed elsewhere on Rokslide but wanted to get the official press release up:
Same Science, New Pattern: First Lite Unveils New Cipher Camouflage
Pattern
Dallas, Texas (Jan 5, 2017) – First Lite Performance Hunting debuted its
new Cipher camouflage pattern at the Dallas Safari Club Convention,
unveiling their highly anticipated addition to the technical apparel
brand’s arsenal of camouflage and solid color options. Utilizing the
nature based algorithms that have propelled Fusion to popularity, Cipher
incorporates the scientific backbone of Fusion into a lighter color palette
for hunters who understand Fusion’s effectiveness but simply want an option
with lighter colors and tones.
First Lite’s popular Fusion pattern was launched in September of 2015 and
instantly became a success, due to the pattern’s ability to provide a sense
of depth almost anywhere in the field and in part to its visual appeal.
The DNA of the First Lite family of patterns is derived from the Golden
Ratio, otherwise known as the reoccurrence of particular shapes and colors
found throughout the natural world. By adhering to this nature-based
algorithm and incorporating the perfect ratio of light and dark colors,
Fusion and Cipher promote the negative space created by large and
small-scale breakup instead of the blob effect found in most patterns.
“We see Cipher as the best possible compliment to one of the most effective
patterns on the market in Fusion,” said First Lite founder and co-CEO
Kenton Carruth. “The key is our patterns’ ability to work at any
distance—‘color blobbing’ has always been the biggest hurtle in traditional
camouflage patterns. Most patterns appear as a dark blob of color outside
of ten yards. Cipher and Fusion incorporate enough visually disruptive
qualities to give both the bow hunter and rifle hunter an advantage at
close and long range. We wanted to give the hunter a choice of proven,
highly effective patterns and we feel we’ve achieved that by offering
Fusion, ASAT and now Cipher.”
Cipher will be available throughout the First Lite product line beginning
with existing product late February of 2017. New 2017 styles will be
available in Cipher, Fusion and solid color options late spring.
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I'll use my Fusion for my summer alpine mule deer hunts and the Cipher for my late season desert mule deer hunts 
Bring on the fusion purge!!!!
