Just picked one up from B&H photo, and before I pressed purchase, I clicked on a link that said "Request Lower Price" (or something like that, entered my email address, and received an email with a link to the same lens (vx-3i, 2.5-8x36) for ~20% off ($319 instead of $399). Not sure if they're running a special sale on Leupolds or if I just got lucky, but it's worth a try if you're in the market for a new scope.