I am of the millennial age so I have some perspective into aspects of this. I am 28, and these kids just a few years younger than me, in their formative years, social media absolutely blew up. Went from the fringes to ubiquitous in a span of a couple years. Advertising yourself on social media quickly became the norm. Look at me! Look at me! I follow a few of them just for a good laugh once in awhile.
I hunt because I love to hunt and I grew up totally immersed in it. I love to read and write also, so writing about hunting only came naturally. I use social media a little to network and promote my attempts at growing a moonlight career/hobby writing. I am just a few years older than a lot of these people blowing up social media, and that kind of self promotion is extremely awkward to me, I guess because these platforms didn't come on the scene until I was pretty well grown up. I just can't get with it.
I could care less about the hat brims. I'm a "traditional ballcap" guy but there are a few flat brimmers out there doing great stuff. It's the motivation to me. I can see right through the guys (and more and more girls too) that are only in it for fame and to suck off potential sponsors. If you are staying true to your roots and managing to make a living off hunting, props to you.