Well, I guess I learned something new. I just tried adjusted the ocular lense focus and that brought the 1x zoom up to a true 1x. Thanks for the advice.
I guess it's worth playing around with the eye piece fine tuning adjustments before I get more frustrated with a lack of response from customer service. Thanks for the suggestion, I would've never thought that would make that big of a difference. The image is clear and I figured that was more...
I have taken FOV into account and, admittedly, that may come into play at the top end of the magnification (although comparing against 3 different scopes and garnering the same result I doubt it) but at the bottom end the image is very clearly reduced compared to the naked eye. That one is easy...
I live in Canada and I purchased a Meopta Optika 6 1-6x24mm SFP optic to use on my 35 whelen last year. I was out shooting with my friend, last month, who has a Leupold VX5 1-5x24 and wanted to compare the scopes side by side. We noticed almost imediately that his zoom at 5x seemed greater...