You might also enjoy this interview of mine with Thomas - https://precisionshooter.co.nz/thomas-haugland-aka-thlr-aka-norway/
We talk about his reticle from about 1:02 in. It doesn't sound like we will see a lot more happen with it.
Probably low margin or refusal to supply because of agreements with other retailers.
I know a few stores 'recommendations' tend to align with the stuff they can sell. When they lose a brand, suddenly a product seems to have all kinds of issues...
I am still working to get my head around mine - but - it's clear that it's a reticle that pushes through into helping you make quick decisions and quick shots.
I just need to get out more to shoot it and confirm the methodology in my head!