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Everyone loves a good ‘how did you get here story’. It would be rude not to share.
Like all good stories start, Sola, our founder was having a conversation with a friend who is a farmer and commodities supplier. It was during this conversation Sola realised some of the pains of small and medium scale buyers and suppliers of agricultural produce. Their challenges and realities with finding new markets, trusting new (and sometimes old) clients to pay in full and on time, lead times for the supply of orders, and sourcing high-quality products, to mention a few. With a background in product development and management, Sola knew with challenges come opportunities, and he set to work trying to understand and validate these challenges with as many buyers and suppliers of agricultural produce as he could.


Months after that initial conversation with his farmer friend, and after speaking to agricultural suppliers and buyers at trade shows, meet-ups, both online and in-person, questioning and trying to understand the concerns and issues of both sides of the Agri world, ProduceMart was born.